In the beginning of the year I gave you my 12 beer predictions for 2012.
#11 stated that session beers still won’t reach mass popularity in 2012. Well, Lew Bryson is obviously trying to prove me wrong because April 7th is now Session Beer Day.
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What do you think you would turn up in Google if you searched “iPhone App Developer” 6 years ago?
Nothing.
The same thing would happen if you looked up “Wii accessories” before 2006.
My point is that with the rise of a new product or industry, there are always beneficiaries outside of the primary ones. When it comes to who benefits from craft beer, you think of the main players – breweries, distributors, beer retailers, and consumers.
But there is another type of business that’s been riding on the coatails of popular brands for years – merchandisers. And although beer merchandise has been around almost as long as commercially produced beer, there’s a noticeable shift going on in what that merchandise looks like thanks to craft beer.
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Starting a brewery is unique experience. If you’ve never been involved in it yourself, it’s hard to appreciate what goes into it.
Nick Nunns of TRVE Brewing gives us a look behind the scenes in this video. TRVE is opening Denver in the Spring of 2012 in the up and coming Baker neighborhood.
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QR code marketing is on the rise everywhere, but the beer industry has really taken off with it.
In the video I take a look at 5 different ways they are being used and walk you though each campaign’s experience.
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2011 is behind us and what an eventful year it was for beer. What will we see in 2012? Who the hell knows, but I’m going to give my predictions nonetheless.
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It’s all about what’s in the bottle…right?
That’s the argument of us craft beer advocates. Forget the Superbowl commercials and prancing horses. Judge your beer on what actually matters – how it tastes.
It sounds logical, but our looney brains aren’t hardwired to make decisions based on utility alone.
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Mutualism: The way two organisms biologically interact where each individual derives a fitness benefit (i.e. increased survivorship). Source: Wikipedia
The oxpecker bird eats parasites from a zebra. The zebra stays healthy and the oxpecker gets a meal. Win-win.
Does mutualism exist in the beer world? I believe it does.
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Billy Broas is a craft beer lover, homebrewer, and the founder of
The Homebrew Academy. He lives in Denver, Colorado where he splits his time between imbibing and snowboarding, but often combines the two. Billy's beer philosophy is that we should all be beer geeks but not beer snobs. He'll try any beer once and is currently studying for his BJCP beer judge exam.
You can follow him on Twitter right here.
